Design in Motion

Today’s brands must flex across platforms, formats, and audiences—requiring more than just a static identity. Instead, The CollectedWorks believes brands should be built with modular toolkits that make them more resilient, scalable, and engaging.

In this keynote, Justin Colt and Jose Fresneda, co-founders of The Collected Works, share real-world projects in Technology, Entertainment, and Innovation to illustrate how generative design shifts branding from rigid guidelines to living, evolving systems. They will showcase recent studio work across industries, all guided by flexible identity toolkits and generative design—dynamic tools that empower clients to explore, adapt, and remix their identities.

By embracing flexibility, they demonstrate how this approach builds stronger, more engaging brands—designed to move, grow, and evolve.