Athalia Foo
Today
Australia
Athalia is a Brand and Content Strategy Lead at Today—one of Australia's leading purpose-driven design and innovation studios. She's a creative strategist and co-design practitioner who solves complex, often sensitive challenges using a human-centred lens. For more than 12 years Athalia has designed and strategised across commercial, education, government and non-profit sectors, with clients like Guide Dogs, Our Watch, Alannah and Madeline Foundation, ASIC, Respect Victoria, Pew Institute and Holden.
She's led and collaborated on projects across digital products, service design, and brand strategy, working with diverse communities like youth, people with disabilities, lived experience of mental ill health, culturally diverse communities, and victim-survivors. That work has earned national recognition from Good Design Australia, including 2025’s Team of the Year, and international Anthem Awards and W3 Awards. More than awards, Athalia says the most rewarding part of her career is creating inclusive, culturally-appropriate and inspiring spaces for communities to create and share together.
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