Pitching Inside Chaos: Leading Creative Decisions Through Uncertainty

Pitching Inside Chaos is a hands-on workshop that translates the ideas from Marcel Ziul’s keynote into practical tools for brand and motion designers. The session reframes pitching not as a performance of certainty, but as an act of creative leadership that operates confidently inside ambiguity.

Through real-world brand and motion design scenarios, participants learn how to identify the real problem, protect creative judgment, and guide clients through uncertainty without over-explaining or diluting ideas. The focus is on strengthening narrative clarity while maintaining creative integrity under pressure.

By the end of the workshop, creatives will have a clearer framework for presenting ideas, making stronger decisions, and communicating value with confidence, enabling them to stand by their work without burnout or unnecessary complexity.