Ideas that start close to home: Turning local insight into global impact

In a creative landscape shaped by global trends and universal aesthetics, the most powerful ideas often begin with local perspective. This workshop explores how designers can uncover cultural, community, and human insights from their immediate environments and translate them into work that resonates beyond geography.

Through case studies, guided exercises, and collaborative discussion, participants learn how to identify authentic local narratives, interpret them with clarity, and develop ideas that maintain cultural integrity while achieving broader relevance. The session focuses on strengthening observation, interpretation, and storytelling as core creative skills rather than relying on borrowed visual trends.

By the end of the workshop, attendees will have practical approaches for grounding their creative thinking in context, enabling them to create work that is both locally meaningful and globally impactful