Shruthi Manjula Balakrishna
FÖDA
United States
Shruthi Manjula Balakrishna is Director of Design & Research at FÖDA, a design consultancy based in Austin, Texas, United States. She works across design leadership, brand strategy, and research, contributing to the development of design-led outcomes within the studio’s practice.
Balakrishna’s professional practice sits at the intersection of design, research, and strategy. Her work engages with brand systems, experience design, and research-informed approaches, developed within interdisciplinary environments. She contributes to projects that integrate design thinking with research and strategic insight to inform brand and experience outcomes.
Alongside her studio practice, Balakrishna is engaged in academic research. She is a Doctor of Design candidate at North Carolina State University, where her research focuses on the relationship between design, behaviour, and decision-making. She continues her work across professional practice and research, contributing to design leadership informed by research and inquiry.
