Building a Creative Studio: What It Takes to Make It Last

Building a Creative Studio examines what it actually takes to grow a creative business rooted in originality, collaboration and purpose. Drawing on the lived experience of building Studio Muti from a small partnership into a close knit team working with global brands, this talk pulls back the curtain on the realities of creative growth beyond surface success.

The talk explores the creative, logistical and emotional dimensions of sustaining a studio over time. It reflects on shared challenges, persistence and learning, reframing creative careers as something built deliberately rather than effortlessly, and acknowledging the tension between ambition, collaboration and long term sustainability.

This talk is grounded in experience rather than theory, offering an honest account of what helped, what did not and what continues to evolve. The perspective introduced here is extended through a corresponding workshop that focuses on the creative process and craft that underpin a well run studio.