Creative Thinking in Practice: Unlocking the Client Brief

This workshop is a practical exploration of how creative thinking is used to understand, challenge and expand a client brief. It focuses on the behind-the-scenes decisions that turn uncertainty and constraint into standout motion design work.

Participants are guided through the approach used to navigate when to play it safe and when to push boundaries, and how experimentation and problem solving shape outcomes. The emphasis is on process, judgment and momentum rather than polished presentation.

Attendees leave with a clearer understanding of how creative challenges are translated into confident decisions, and how a flexible, experimental mindset supports stronger work across a range of projects.