Internal Brand Design: Building Identity From the Inside Out

This workshop is a guided exploration of brand building that begins with purpose rather than appearance. It focuses on understanding what sits beneath visual execution and how personal and professional brands are shaped through intention, clarity and cultural relevance.

In this workshop, Janssen guides participants through a process of redefining brand essence, encouraging them to step outside familiar comfort zones and engage with their own identity more deliberately. The emphasis is on internal alignment before external expression.

Attendees leave with a clearer sense of who they are building for, how their brand operates beyond aesthetics and a renewed confidence to act on their identity with purpose and direction.